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  What is grocery Grocery is the set of all consumer products that are purchased frequently, quickly and with a minimum of effort to compare. These products belong to different categories: Packaged foods: pasta, biscuits; Drinks: water, carbonated soft drinks, wines, beers; Personal care products: cleansing deodorants products of early childhood; Household cleaning products: floor dish detergent. Therefore, they are packaged consumer products, products with variable weight are excluded. The products of the grocery sector are distributed extensively, through long indirect distribution channels and supported by the mass media. Grocery retailer As we have already said, the products processed by the grocery are also called consumer goods. Specialty goods, on the other hand, have a low repurchase frequency and require a particular purchase effort. In fact, they are distributed selectively, through direct or short indirect channels. The diversity of these two categories affects the consu...