What is grocery
Grocery is the set of all consumer products that are purchased frequently, quickly and with a minimum of effort to compare.
These products belong to different categories:
Packaged foods: pasta, biscuits;
Drinks: water, carbonated soft drinks, wines, beers;
Personal care products: cleansing deodorants products of early childhood;
Household cleaning products: floor dish detergent.
Therefore, they are packaged consumer products, products with variable weight are excluded.
The products of the grocery sector are distributed extensively, through long indirect distribution channels and supported by the mass media.
Grocery retailer
As we have already said, the products processed by the grocery are also called consumer goods.
Specialty goods, on the other hand, have a low repurchase frequency and require a particular purchase effort.
In fact, they are distributed selectively, through direct or short indirect channels.
The diversity of these two categories affects the consumer's purchasing behavior as much as it does distribution.
The marketing of specialty goods, on the other hand, takes place through specialized distribution, characterized by high importance and excellent service.
The marketing of specialty goods, on the other hand, takes place through specialized distribution, characterized by high importance and excellent service.
Grocery goods, or goods of low value with a high repurchase frequency, need extensive distribution, which is characterized by its low importance and self-service.
Grocery is the set of all consumer products that are purchased frequently, quickly and with a minimum of effort to compare.
These products belong to different categories:
Packaged foods: pasta, biscuits;
Drinks: water, carbonated soft drinks, wines, beers;
Personal care products: cleansing deodorants products of early childhood;
Household cleaning products: floor dish detergent.
Therefore, they are packaged consumer products, products with variable weight are excluded.
The products of the grocery sector are distributed extensively, through long indirect distribution channels and supported by the mass media.
Grocery retailer
As we have already said, the products processed by the grocery are also called consumer goods.
Specialty goods, on the other hand, have a low repurchase frequency and require a particular purchase effort.
In fact, they are distributed selectively, through direct or short indirect channels.
The diversity of these two categories affects the consumer's purchasing behavior as much as it does distribution.
The marketing of specialty goods, on the other hand, takes place through specialized distribution, characterized by high importance and excellent service.
The marketing of specialty goods, on the other hand, takes place through specialized distribution, characterized by high importance and excellent service.
Grocery goods, or goods of low value with a high repurchase frequency, need extensive distribution, which is characterized by its low importance and self-service.
As a matter of fact, the pandemic has accelerated the shift to online shopping, and Amazon knows this too, as its online sales in the second quarter jumped 40%, to $ 88.9 billion in the second quarter. (compared to $ 63.4 billion in the second quarter of 2019), while brick-and-mortar sales fell about 13%. Additionally, during the lockdown, Amazon increased its ability to deliver food and body and household items by 160%.
Despite these numbers, Amazon has made a move that underscores its belief that brick-and-mortar stores will remain a key component of consumer shopping habits. In fact, on August 27, in the Los Angeles neighborhood of Woodland Hills, the e-commerce giant opened its first Amazon Fresh supermarket. This is the first in a series of Amazon Fresh stores that the company plans to open, along with others confirmed so far in Oak Lawn, Naperville and Schaumburg in Illinois; Irvine; California; and in North Hollywood, California.
The innovative Amazon Fresh concept is a new supermarket designed from the ground up to offer a unique shopping experience, whether customers shop in-store or online. In fact, customers can collect their orders placed online at the dedicated counter in the parking lot of the store, as well as they can collect orders placed on Amazon.com or return orders placed for free. The click and collect option and home delivery of groceries are also active, and if you have Amazon Prime, delivery is same day. A 5% discount on spending is dedicated to customers who use the Amazon Prime Store Card at the checkout.
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- Despite already having Whole Foods and Amazon Go, Amazon - which in America has a market share of less than 4% compared to Walmart's 26% - wanted to create a new idea of supermarket, which became a reality with the Woodland Hills store. In fact, while Whole Foods focuses primarily on organic and healthy foods and Amazon Go is a smaller, highly automated format, Amazon Fresh Grocery will bring a group of recognized, mainstream big brands alongside more niche products and own-brand lines in growth of Amazon (Fresh and Cursive), along with a large number of ready meals.
- Inside the store, in fact, "Amazon Fresh customers will find a wide range of national and local brands and high quality products, fruit and vegetables, meat and even seafood. We are also proud to offer 365 organic products from the Whole Foods Market but also new Amazon exclusive brands such as Fresh and Cursive - underlines Jeff Helbling, the manager of Amazon Fresh Stores, on the Amazon blog, explaining how initially the store will open by invitation only - . I am thrilled to announce that starting this week we will be opening our doors to a select group of customers invited to Woodland Hills, California to shop before the store opens to the public in the coming weeks. "
- "We've used our decades of experience to offer consistently low prices for everyone and free next-day delivery for Prime members. When customers visit the store, they can buy domestic brands at low prices, as well as other quality products, meat and seafood. For example - Jeff Helbling points out -, Fresh brand natural whole chicken with no added hormones for 99 cents per pound or a 3-pound bag of onions for $ 1.69 ”.
- The safety of big brands at good prices doesn't make Amazon Fresh a traditional store. The Woodland Hills store is highly technological and offers the Amazon Dash Cart service: the smart trolley for “automatic” shopping without having to queue at the checkout counters. This technology announced recently by Amazon uses a combination of computer vision and sensor fusion algorithms to identify the items a customer places in their shopping cart. When the buyer exits the Dash Cart checkout aisle in the store, the sensors automatically identify the cart and the payment is processed using the buyer's credit card on their Amazon account. This function also allows customers to create a "shopping list" from Amazon devices or the Alexa app before entering the store and, once they have entered and collected all the products in the cart, customers will be able to exit quickly.
- Less technological customers will also be able to use the traditional tills present in the store or the automatic tills such as those present at Amazon Go. Finally, there are Echo Show devices set up around the store so that customers, by consulting Alexa, can find the items in the shop faster.
- Given the pandemic underway, Amazon stressed that a series of guidelines for the safety of customers and employees will be adopted within the store, drawn up on the basis of the work done by Whole Foods. Employees will be subjected to temperature checks every day, both workers and customers will have to wear masks, and those who need them will be offered free disposable masks by the shop itself. In addition, access to the shop will be limited to 50% of its capacity. The opening hours of the new Amazon Fresh Grocery Store will be from 7 am to 10 pm every day.
- In an exclusive interview, Helbling said the company has run Amazon's Fresh Grocery as a dark store and is now ready to introduce Amazon's representation of the "perfect" grocery store to the world. The opening of other Amazon's Fresh Grocery also helps to speed up the delivery of online orders and thus develop logistics. And in fact, Amazon is looking to buy other distressed outlets to use as future Amazon's Fresh Grocery. According to reports from TechCrunch, the company has been looking to develop physical grocery stores in other markets outside the United States as well. There have been rumors that have been circulating for years about the UK and Tesco in particular that Amazon is trying to identify the retail outlets most in crisis.
- In an exclusive interview, Helbling said the company has run Amazon's Fresh Grocery as a dark store and is now ready to introduce Amazon's representation of the "perfect" grocery store to the world. The opening of other Amazon's Fresh Grocery also helps to speed up the delivery of online orders and thus develop logistics. And in fact, Amazon is looking to buy other distressed outlets to use as future Amazon's Fresh Grocery. According to reports from TechCrunch, the company has been looking to develop physical grocery stores in other markets outside the United States as well. There have been rumors that have been circulating for years about the UK and Tesco in particular that Amazon is trying to identify the retail outlets most in crisis.